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| Palfinger
Palfinger
Palfinger is the world-wide leading name for high-tech cranes today.
A name you find on all continents and on all oceans, too. Palfinger began in the
50ies like many other companies, but it succeeded because of its more
intelligent systems. The philosophy of Palfinger is to keep looking for the
better solution – always. Palfinger is never satisfied with what is called
the state of the art. The world of Palfinger is the intelligent moving of heavy
goods.
The firm Palfinger was founded as a repair workshop in Schärding in
Upper Austria by Mr. Richard Palfinger in 1932.
The first crane was built in 1959, in Salzburg. The success story began in
1964, when the 23-year-old engineer Hubert Palfinger took over the company. He
introduced the specialisation in the production of hydraulic vehicle cranes. 2
years later, a series of cranes was produced for the first time.
The fast development of the Austrian market was followed by the first
exports to Switzerland and France. From 1974 until today, 6 new factories were
founded.
Today, the Palfinger Group is the worldwide leader in the manufacturing of
hydraulic loading cranes in all classes. The group builds marine cranes, cranes
for railway and military, stationary cranes, bridge inspection units and farm
cranes.
With more than 150 basic units Palfinger offers the world’s largest
loading crane range – and each crane is available with a large range of
optional equipments. With thousands of variations, Palfinger can build the
perfect crane for any situation.
The product philosophy of the Palfinger Group says the group wants to build
the worlds best cranes, with the best technology, quality and good ergonomic
properties.
24 sub-companies exist in Austria, Germany, France, Italy, Slovenia,
Bulgaria, Norway, Ireland and Canada. At the moment, more than 1600 people work
for Palfinger all over the world.
The Palfinger Group is an organisation exporting cranes to over 70
countries. More than 90% of the cranes are not sold in Austria, but on export
markets. Over 50 distribution partners and over 1000 Palfinger service partners
all over the world are familiar with any question about a Palfinger
crane.
Sales Analysis
The Palfinger Public Company reported sales of over 243 million Euro for
last year, which means an increase of 25% to 1998. Compared to the three other
big companies that produce cranes, the other companies saw smaller increases
– and 1999 was not a special year, it was the third year of growth for the
Palfinger Public Company. Nearly 14000 cranes and systems were sold in only one
year, and crane No. 100000 was sold.
The change to a public company interested the international press and
improved the financial situation of the group. The number of railway crane
orders increased a lot last year, too. 1999 was the best year in the history of
the Palfinger Group.
The North American market
Though the competition is heavier in the USA, some major deals were fixed
there – with the help of aggressive price politics. Palfinger has now a
proportion of about 20% in the USA. Some of the products had to be specialised
for the requirements of the American market.
New Palfinger products
One example for a new Palfinger product is the CRAYLER. It is a very small
machine that can carry loads. The big advantage of the CRAYLER compared to other
machines in that category is that it can be transported in a very easy way. In
former times, vehicles like that had to be transported at the end of the truck.
It was nearly impossible to drive the truck when it was empty because of that.
The brand-new CRAYLER solves this problem. It can be carried between the axes of
the truck, which means it is possible to drive the truck empty, too.
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