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Advertising
Thomas Gorges
29.Oktober 2000
OT-1-00
Comment
„We are all advertiser“
Advertising influences all parts of our lives. Do you
think advertising is a positive or negative aspect of our
society.
Why do you think so?
Every day we watch TV or read the newspaper, we come
across advertisements. Advertising persuades people to by a certain product. It
brings goods to the attention of consumers.
First I want to start with the advantages.
If advertising didn´t create mass markets for
products, we would have to pay a lot more for many goods. An important function
of advertising is that it informs people. However, advertisements are often fun
to see, because they can be very entertaining. In addition it´s a fact
that many television companies couldn´t subsist without this sort of
revenue.
Nevertheless, it is important to name the
disadvantages of advertising. Although, advertising absorbs millions of pounds
each year, many companies don´t stop advertising and don´t reduce the
price of their goods. Moreover, advertisements are persuasive and they are a
form of brainwashing. For example, advertising creates demand for things we
don´t really need. Furthermore, we have no choice, because we are exposed
to advertise wherever we are. Advertising is present in buses, railway stations,
supermarkets and so on. In addition commercials are an annoying interruption of
TV programmes. Worst of all is, that commercials determine the idea of what is
beautiful and attractive. This makes it hard for young people to develop
self-confidence and self-esteem. However it has to be said that good quality
products don´t really need to be advertised.
In conclusion it is a fact that advertising produces
clichè descriptions. Evaluating the advantages and disadvantages of
advertising I think that advertising has more negative aspects. In my opinion
advertisements are an annoying interruption on TV and they are also a form of
brainwashing.
korrigiert von Christel Tautz 04.11.00
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